About Seen Worn Loved

Seen Worn Loved began with a genuine love of pre-loved fashion.

For years, I’ve built my own wardrobe through carefully chosen second-hand pieces, often items I had admired from afar. There’s something powerful about giving a well-designed piece of clothing another chapter, especially when it feels relevant, considered and lasting.

After stepping away from my corporate career, I founded Seen Worn Loved to create a curated space for high-quality pre-owned clothing and accessories, sourced from creators, stylists, independent brands and individuals. 

I then began to notice a structural gap. Influencer campaigns are thoroughly executed and deeply engaging, yet once the spotlight moment passes, there is rarely a defined next stage for those items. Wardrobes refresh quickly. New briefs arrive. Pieces step aside.

Seen Worn Loved has evolved to build that next stage. 

Today, I manage curated resale as a natural continuation of the creator partnership journey. From gifted to rehomed, the process is handled end-to-end, allowing creators, agencies and brands to integrate circular thinking without adding complexity.

At its core, the mission remains unchanged: to honour the second chapter of beautiful things and ensure exceptional pieces continue to be worn, valued and loved.

Leanne, 
Founder, Seen Worn Loved